這篇文章筆者將通過(guò)一個(gè)日常工作中具體需求，重新梳理一遍從接到需求到功能上線的全過(guò)程，以及在實(shí)現(xiàn)這個(gè)需求的過(guò)程中遇到的一系列問(wèn)題以及解決方案。
This article through the specific needs of a daily work, the whole process of re combing again from the receipt of the demand to the function of the line, and meet in the process of implementation of the requirements of a series of problems and solutions.
首先說(shuō)下我們的團(tuán)隊(duì)配置：
First of all, say our team configuration:
2名運(yùn)營(yíng)
2 operators
1名產(chǎn)品兼測(cè)試兼部分交互
1 products, testing and part interaction
1名前端1個(gè)后端
1 front ends, 1 back ends
1名設(shè)計(jì)兼部分交互
1 design and part interaction
這個(gè)配置在一個(gè)以運(yùn)營(yíng)主導(dǎo)的公司里也算正常，而且需求方和技術(shù)方不在一起，溝通也不是很方便。
This configuration in a business led company is normal, and the demand side and technical side is not together, communication is not very convenient.
但是，作為一個(gè)產(chǎn)品狗，搞好和技術(shù)部小伙伴之間的關(guān)系是必備技能，這可不能馬虎。
However, as a product dog, it is essential to do well with the relationship between the technical department and the small partners.
我們按照常規(guī)套路來(lái)從頭到尾講一下這個(gè)需求的實(shí)現(xiàn)過(guò)程，大體就分以下幾步：
We follow the routine to explain the process of implementation of the requirements from start to finish, roughly the following steps:
公司不一樣流程也有小差別，比如豪氣正規(guī)的公司可能還會(huì)有灰度發(fā)布階段，當(dāng)然這也得看發(fā)布的需求值不值得這樣做，其中涉及的細(xì)節(jié)步驟暫未列出，只是寫(xiě)了個(gè)大體框架。
The company is not the same as the process also has a small difference, such as the heroic formal company may also have a gray release stage, it also depends on the release of the demand value is not worth doing. Of course, the details of the steps involved are listed, just write a general framework.
你在原型出圖后到需求評(píng)審過(guò)程中，會(huì)有多次低保真模型流程測(cè)試，根據(jù)需求評(píng)審會(huì)其他小伙伴的意見(jiàn)進(jìn)行原型修改等過(guò)程。
You will have many low fidelity model flow tests in the process of the prototype review and the requirements review process. The prototype will be modified according to the requirements review and other small partners' opinions.
并且由于本次只是針對(duì)單個(gè)需求的制作過(guò)程，所以這個(gè)流程根據(jù)實(shí)際情況也會(huì)有些許不同。
And because this is only a single demand process, so the process will vary according to the actual situation.
一、收集需求
I. collecting requirements
當(dāng)運(yùn)營(yíng)的BOSS首先跟我提這個(gè)需求的時(shí)候，他是這樣說(shuō)的：
When the operation BOSS first told me about this demand, he said so:
我需要咱們這個(gè)站做一個(gè)加價(jià)購(gòu)功能，大概就是買(mǎi)產(chǎn)品達(dá)到一定條件后可以用少量?jī)r(jià)格換購(gòu)另外的產(chǎn)品，類(lèi)似與這個(gè)網(wǎng)站的功能（于是便掏出一個(gè)臺(tái)灣的網(wǎng)站給我看）。
I need to let this station make a purchase price, probably buy the products meet certain conditions, you can use a small amount of redemption price of another product, similar to the website function (then took out a website of the Taiwan to me).
顯然當(dāng)他這樣跟我們說(shuō)的需求我們是不可能回一聲“哦”然后屁顛屁顛跑去開(kāi)始搞加價(jià)購(gòu)，我們需要問(wèn)清需求背景，需求目的，期望運(yùn)用到的需求場(chǎng)景，以及是否有后續(xù)計(jì)劃（考慮到功能拓展性）。
Obviously, when he told us that this demand is not possible for us to return to a "Oh" and Pidianpidian ran began to engage in the purchase price, we need to ask the demand background, purpose, applied to the expected demand scenarios, and whether the follow-up plan (taking into account the function expansion).
二、理解并分析需求
Two. Understand and analyze requirements
由于目標(biāo)客戶(hù)群體以及歐美文化因素等原因，面向這類(lèi)用戶(hù)的跨境電商服裝垂直站點(diǎn)一直保持著簡(jiǎn)約，低調(diào)的風(fēng)格，即使賣(mài)幾美金的貨，網(wǎng)站逼格也必須看起來(lái)跟國(guó)際大牌站點(diǎn)風(fēng)格沒(méi)什么兩樣。
The target customer groups and Western cultural factors such as cross-border electricity supplier clothing of this kind of user oriented vertical site has maintained a simple, low-key style, even sell a few dollars in goods, the site must also be forced like international big site style not what two.
正是因?yàn)檫@個(gè)原因，大部分這類(lèi)網(wǎng)站并沒(méi)有多少促銷(xiāo)活動(dòng)，最多的兩種促銷(xiāo)手段是Coupon贈(zèng)送和直減打折，剩下的打折手段實(shí)在是少之又少；相比于我們國(guó)內(nèi)琳瑯滿(mǎn)目的促銷(xiāo)手段，跨境垂直B2C站點(diǎn)這塊儼然荒蕪之地。
It is for this reason that most of these sites are not many promotional activities, two kinds of means of promotion of Coupon is the most giving and subtracting the discount, there are few remaining discount means; compared to our domestic sales promotion means a superb collection of beautiful things, the site has B2C vertical cross-border badlands.
經(jīng)過(guò)我一番窮追猛打的追問(wèn)后，并且由于以前自己做過(guò)一段時(shí)間運(yùn)營(yíng)的背景，便了解到了以下情況：
After me a pushy after questioning, and because before you do a long time operation of the background, then to realize the following conditions:
現(xiàn)階段網(wǎng)站庫(kù)存積壓較多，常規(guī)清倉(cāng)打折活動(dòng)效果并不明顯，并且推廣入口單一（推廣人員只單純的推清倉(cāng)集合頁(yè)，量也不大），清倉(cāng)產(chǎn)品在很多流量入口沒(méi)有曝光，需要與關(guān)聯(lián)性熱賣(mài)品進(jìn)行搭配銷(xiāo)售，并且順便利用熱賣(mài)品的流量曝光清倉(cāng)產(chǎn)品，加快清倉(cāng)速度；
At present the website more inventory backlog, conventional clearance discounts the effect is not obvious, and the promotion of the single entrance (promotion personnel only push set clearance hinge, not quantity), a product in a lot of traffic entrance without exposure, need to match sales associated with selling products, and by using hot product flow exposure clearance products, accelerate the clearance rate;
運(yùn)營(yíng)這邊希望在有限的流量情況下提高客單價(jià)，由于加價(jià)購(gòu)的門(mén)檻條件，當(dāng)活動(dòng)功能覆蓋的流量范圍大并且功能運(yùn)用合理的情況下，是會(huì)對(duì)網(wǎng)站整體客單價(jià)產(chǎn)生一定影響；
This operation hope to raise the price in the case of limited traffic, due to increase purchase threshold conditions, when the activities covered a large flow range and reasonable use of the case, is will have a certain impact on the overall price of the website;
當(dāng)前運(yùn)營(yíng)活動(dòng)手段單一，常規(guī)活動(dòng)功能效果不明顯，運(yùn)營(yíng)手段有限，需要新增活動(dòng)功能；
At present, the means of operation are single, the function of routine activities is not obvious, and the means of operation are limited, so new functions are needed;
未來(lái)運(yùn)營(yíng)還希望能增加積分功能，滿(mǎn)贈(zèng)功能等等其他活動(dòng)功能（涉及后續(xù)功能擴(kuò)展，不屬于這次需求之內(nèi)，但是也要考慮）。
Future operations also hope to increase the integration function, full gift function, etc. other activities (related to subsequent extensions, does not belong to this demand, but also to consider).
至此我們明白了運(yùn)營(yíng)提加價(jià)購(gòu)的背景，原因以及目的，這個(gè)需求的運(yùn)營(yíng)真實(shí)需求是：
So far, we have understood the background, reason and purpose of the fare increase, and the real demand of the operation is:
以加價(jià)購(gòu)為基礎(chǔ)，搭建一個(gè)活動(dòng)功能體系，能夠有效的進(jìn)行商品清倉(cāng)，并且可以用運(yùn)營(yíng)手段影響客單價(jià)，增加運(yùn)營(yíng)的活動(dòng)運(yùn)營(yíng)手段。
On the basis of fare increase purchase, an activity function system is set up, which can effectively clear the goods, and can also affect the unit price by means of operation, and increase the operation and operation of the operation.
在理解了運(yùn)營(yíng)的需求后，我們需要對(duì)用戶(hù)需求進(jìn)行分析。
After understanding the operational requirements, we need to analyze the user needs.
如何平衡用戶(hù)需求以及商業(yè)需求？這個(gè)是需要我們考慮的，我們希望用戶(hù)接受并且順暢使用我們的功能，從用戶(hù)角度來(lái)說(shuō)，我們需要注意什么？
How to balance user needs as well as business needs? This is something we need to consider. We want users to accept and use our functions smoothly. What do we need to note from the user's point of view?
我們站的定位是年齡段在20-35歲的年輕女性，目標(biāo)國(guó)家則是主要集中的歐美國(guó)家，商品價(jià)格偏低，物美價(jià)廉，以服裝類(lèi)目為主摻雜其他附屬品類(lèi)。
We are positioned at the age of 20-35 years of young women, the target country is mainly concentrated in Europe and the United States, low commodity prices, cheap and fine, mainly in clothing category, doped with other subsidiary categories.
所以這要是想做面對(duì)面的用戶(hù)調(diào)研是十分困難的，但是根據(jù)以往的數(shù)據(jù)分析以及行業(yè)經(jīng)驗(yàn)，我們可以知道這個(gè)客戶(hù)群是對(duì)打折促銷(xiāo)非常感興趣的群體；也就是對(duì)價(jià)格敏感，更直白的從人性來(lái)說(shuō)就是愛(ài)占小便宜。那么用戶(hù)的使用場(chǎng)景又是如何呢？
So if you want to do this face-to-face user research is very difficult, but based on previous data analysis and industry experience, we can know that the customers are very interested in the discount group; is price sensitive, more straightforward by nature is love zhanxiaopianyi. What about the user's usage scenarios?
我們需要從：
We need to go from:
用戶(hù)設(shè)備
User equipment
用戶(hù)使用時(shí)段
User usage interval
用戶(hù)著陸頁(yè)頁(yè)面場(chǎng)景
User landing page scene
這幾點(diǎn)進(jìn)行分析，最終得出契合用戶(hù)使用場(chǎng)景的解決方案。所以我們需要在功能制作中需要注意在合適的場(chǎng)景下凸顯價(jià)格差異，滿(mǎn)足用戶(hù)對(duì)價(jià)格敏感的特點(diǎn)，刺激下單。
These points are analyzed, and finally come up with solutions that fit the user's usage scenarios. So we need to pay attention to feature making in the appropriate scene, highlighting price differences, to meet the user's sensitivity to the price, to stimulate orders.
當(dāng)然了，你還可以根據(jù)其他的分析模型去更加具體的分析一下。常用的分析模型有馬斯諾、人性7宗罪、從用戶(hù)動(dòng)機(jī)出發(fā)、模擬用戶(hù)
Of course, you can make a more detailed analysis based on other analysis models. The commonly used analysis models include Masno, human nature, 7 sins, user motivation, and simulation users